Scopone di Montalcino
A Dive into Heraldic Art
Illustration: Michela Tannoia
Art Director: Franz Degano
Studio: Polaris United.s.r.l.
Client: Scopone Montalcino
Credits images: Scopone Montalcino
In the heart of the picturesque Val d'Orcia, Scopone di Montalcino winery embraces a new visual era.
In collaboration with Polaris United agency, Scopone has embarked on a journey to renew its wine labels and packaging, choosing a unique and traditional approach. The commissioned illustrator used ink drawing techniques to create three new heraldic-inspired icons, symbols that weave together history and modernity.
Evolution of the Crown Design on the Rampant Lion
Study of Florentine and Sienese Swords to Select the Most Suitable for the Territory They Would Represent
The Maja, one of the key labels in this transformation, exemplifies how art and viticulture can merge to create something unique.
Art lovers can view the creative process behind this label through a dedicated Instagram post, offering a detailed look at the techniques used and the inspiration behind this artwork.
This renewal not only strengthens the identity of Scopone di Montalcino but also aims to attract a broader audience, uniting wine and art lovers under the banner of tradition and innovation.
